One of the pitfalls of being a generalist personal trainer lies in the ease of becoming complacent with testing, measuring, and monitoring progress.
When you offer general fitness with no specific outcome, it's effortless to go through the motions, oblivious to the fact that your client may not feel they are making any real progress.
The Specialist Advantage: Weight Loss Focus
As a specialist personal trainer, especially in the weight loss or fat loss realm, both you and your client understand the importance of consistent measurement. Each week involves objective assessments such as weight, body fat percentage, resting heart rate, and physical strength tests.
Collaboration with other health professionals may extend to checking additional health markers like cholesterol.
Beyond the Numbers: Subjective Well-Being
In addition to these objective measurements, specialists delve into more subjective aspects. Asking clients about their daily experiences can uncover subtle yet significant changes. Are they feeling more energetic throughout the day? Have they noticed improvements in their overall well-being? Perhaps others have noticed visible weight loss.
These subjective indicators provide a holistic view of progress and additional motivation for clients to continue working with you.
The Power of Personalised Interest
By combining objective measurements with subjective checks, you demonstrate a genuine vested interest in your client's progress and overall health. This personalised approach goes beyond the routine fitness sessions and fosters a deeper connection.
When clients sense this level of commitment, they are more likely to view you as a long-term partner in their wellness journey, extending beyond the initial weight loss goal.
A Win-Win Approach
As professional personal trainers acting as specialists, we firmly believe that having comprehensive measurements in place is not only beneficial for your clients but also keeps the profession engaging for you. It's about making a genuine impact and not merely pursuing financial gains.
Unlocking More Insights: Free Training Opportunity
If you found this post valuable and wish to explore additional steps to create an irresistible offer for your potential clients, click here for free training with no opt-in required. Discover another 11 steps that can elevate your specialisation and make your services truly irresistible. It's time to measure to treasure and ensure long-term client satisfaction.