Did you know that acquiring new clients can cost 5 times more than retaining current ones? At Coach Me Slim & Trim®, we believe in offering more than just quick fixes—our approach is rooted in providing rational, emotional, and science-based reasons for clients to invest in programs lasting 3 – 12 months.
Here's a glimpse into why client retention is the linchpin for a profitable personal training business.
1. Setting Realistic Expectations: The Goldilocks Approach
Government guidelines suggest a weight loss of 1 – 2 lbs per week, a seemingly reasonable range. However, we've found the sweet spot to be 1.25 – 1.75 lbs weekly. This balance keeps clients motivated, avoiding the pedestrian pace of 1lb while ensuring goals remain attainable. Managing expectations for the long haul is key, especially for clients with substantial weight loss targets.
2. Providing Past Client Evidence: Real Inspiration
Every client is unique, but showcasing past success stories from individuals with similar profiles acts as a powerful source of inspiration. Real evidence reinforces the gradual nature of progress, managing expectations and encouraging clients to persevere through their developing habits.
3. Being Honest About Challenges & Setbacks: Navigating the Real World
Life isn't perfect, and neither is a weight loss journey. Addressing unwell parents, career challenges, or unexpected disruptions with strategies and advice builds trust. Equipping clients to navigate challenges makes you more than a trainer; you become a supportive guide throughout their journey.
4. Understanding The Annual Calendar Landscape: Planning for Life's Events
Every month brings unique challenges, especially for those who have struggled with weight for years. Acknowledging events like Easter, birthdays, and holidays, and explaining the need for support, accountability, and guidance during these times, reinforces the wisdom of investing for 3 – 12 months over a block of 10 sessions.
5. Dealing with Plateaus or Weight Gain: Real Talk, Real Solutions
Plateaus and weight gain are common, but how you handle them is crucial. By maintaining professionalism and approaching setbacks with a solution-oriented mindset, you become a stable influence. Preparing clients for these realities fosters confidence and commitment, ensuring they overcome obstacles and stick with you long-term.
In Summary:
Client retention isn't about merely keeping clients paying—it's about fully understanding, anticipating, and being ready to assist clients through all the challenges and setbacks that inevitably arise.
At Coach Me Slim & Trim®, our commitment goes beyond fitness; it's about guiding clients toward their goals with unwavering support and expertise. Would you like some additional insights into helping retain clients? Click here for some free training, no opt-in is required.